Penguin 4.0 and Business Directories – Yes or No?

Last week I published an article on Search Engine Land about link building in a post penguin 4.0 world with real-time filtering of spam links. In the article, I talk about the importance of quality in all link building endeavours and how important it is to really build something of quality and ensure the link to your site enriches the linking page.

All common sense stuff, with its roots firmly set in doing good marketing that helps people achieve their goals – fair enough right? I would certainly recommend that you read the article as it provides more context.

Link Building Tactics

However, it appears that a few of the big guns at Google picked up on some of my comments in the article where I talked about potential tactics that businesses can use. This was all high-level stuff and surrounded by stark declarations of the importance of quality and creating value for the real folks who would create and place these links.

Based on a post by Barry Schwarz over at Search Engine Round Table, it seems that the following was the section that the powers that be took exception to:

1. Basic prospecting.

Using a range of advanced query operators, you can often find resource pages or even (shock, horror!) highly ranking and well-maintained directories that are relevant to the product or service you provide. The more content you have on your site, the easier it becomes to find sites that are linking to similar resources and that will consider linking to you. Search for your keywords +resources, +links, +directory and other terms that indicate a relevant resource.

Then do the requisite research. (More details.)

In particular, it seems to be mention of directories that sparked the problems:

I would really recommend folks read the original article to get the context, but there was certainly never any suggestion to go and spam backwater SEO friendly link directories of the type that existed in abundance pre-Penguin.

In fact, if we take just a couple of other statements from the article, that at least provides some brief context to the qualitative approach I was pushing for:

“This game is all about determining what is right for you and adding links to your site that enrich the web and make the linking page a better place. Of course, to do this, you have to focus on ensuring your site is the very best it can possibly be so the linking site is improved by the link to yours.”

“The best SEO often comes down to common sense. Spammy directory listings did not make sense. They were there purely for SEO. This backwards approach meant many sites were top-heavy with links with no content. All that time and effort spent, and no real value added to the site.”

I really felt that was pretty clear – yet Google seems to disagree.

Are Directories Really Dead?

I think it is important to not scaremonger here and to remember that nothing is black and white, and certainly, online business directories are a perfect example of this.


As a quick example, a search for ‘plumber in Birmingham’ returns a set of organic results where the top 5 are all business directories and 8 of the 10 links on the first page are directories or resources.

Here are the results (as of writing) for plumber in Birmingham (UK)

Top 5 listings are directories (for want of a better name)


Out of the remaining 5 links, another two are directories and one is a listing of relevant resources (so a directory of sorts?).


Clearly, if you were a plumber then visibility on 80% of the organic listings for those search terms has value away from SEO, and as such is a valuable marketing tactic.

Surely, the point here should be to focus on things that have a real world marketing benefit and not to do things that exist purely in an SEO vacuum? If these strategies have a marketing justification and potentially help signal to a search engine the relevance and credibility of that business, then surely that is a good thing? After all – what is a directory? Is Is Trip Advisor? Is checkatrade? Is this just a problem of semantics. Folks in the spam department thing “oh – directories“. Certainly, we are no Yell fanboys around these parts, but you have to play the ball as it lies.

I feel that there should be some form of Hippocratic Oath for being an SEO – first, do no harm. That is something we have always fought for here and I have always believed in. If some tactic is dodgy or exists away from the site and only for some strange SEO-only reason, then it is likely to be harmful. Would you be happy talking to someone from Google about this? That’s a good measuring stick? Would I be happy to explain getting listed in those 8 page #1 directories for a plumbing client – damn right I would. I would want photos; honest reviews and useful information on each and every one of those listings. That has a clear marketing benefit.

The point I was trying to make was about using the search engine to find resources that are highly visible and relevant, then adding links to these pages where possible that help a potential customer find your resource or business. Context is important here. Generalisation is difficult. I suggest using Google to do this, as you identify resources that are already considered of a high quality by the engine. You judge sites by the very same measuring stick the search engine uses itself.

So – should a plumber avoid listing his business on these sites due to fear of a manual penalty? Are we asking the right questions here? Or is this a knee-jerk reaction based on the directory link building of old, where some enterprising spammer would create 1000s of directory links via some software and sell it for $99 or some such?

Stick a Fork in It

Back in 2014, guest blogging was a popular SEO strategy until the then-reigning king of anti-spam Matt Cutts declared that guest blogging was done and that we should “stick a fork in it”. Of course, guest blogging, if done with marketing and quality as the driving metric, still has a huge marketing benefit and likely has positive implications for your SEO, even if those are indirect by people finding you and talking about you etc. My post, after all, was noticed by these Google top boys as it was on a highly visible platform. Had I published those recommendations on this little backwater blog then likely no one would have seen it and as such, no one would have cared.

Certainly, guest blogging at that point had got nasty. Spam blogs were set up with the purpose of hosting low-quality guest posts. Blog networks were set up so folks could cross-post on each other’s sites and drop in anchor text links to manipulate search results. SEO agencies were pitching every mom and pop blog out there to give them free content – in exchange for a link or two. It needed to be pulled in some, and just mirrors the myriad of other tactics that got popular and then got abused over the years – just like the old-school directories of yesteryear.

The problem here is the black and white nature of these statements, and Matt actually revised his post to make that clearer. Certainly, I tried my damnedest with that post to try and indicate that relevance and quality were the key points here, but it seems that the powers that be zeroed in on a single element and the subsequent post on Search Engine Round Table also kind of took it out of context – in fact, the actual statement was scissored mid-sentence to better fit the context of that article (and further detach it from the context of the original).


“Using a range of advanced query operators, you can often find resource pages or even (shock, horror!) highly ranking and well-maintained directories that are relevant to the product or service you provide.”

As quoted on Search Engine Round Table:

“highly ranking and well-maintained directories that are relevant to the product or service you provide.”

Even without the preceding context of the rest of the sentence and then the surrounding article – still there was clearly no suggestion to spam directories.

What Does Google Say?

If we look at the general guidelines from Google Webmaster Support, I am still comfortable with my recommendations and reasoning here:

Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

My suggestions seem pretty much in line with this, other than Google seems to have umbrage with any placed link to your site, which would be fine if the advice was consistent with that and 80% of the search results for common business queries were not these dastardly directories that we should seemingly avoid.

Clarification or Scaremongering?

You know – maybe I should not have used the dirty word directories. Maybe I should have called them industry specific portals or… well, I am not sure what else you would call who even describe themselves as a “business directory” in their page title. These resources are highly visible in the small business world, so should businesses avoid them? Are you confused? I am, and certainly the “ha, ha, ha – white hat brigade” would not do such a thing – but would that be the most helpful approach in the scenario outlined here?

I would be horrified if someone read my post and went and bought a bunch of old-school spam directory links with optimised anchor text. Horrified. Yet, I feel the comments from Google here have only served to further confuse the matter, rather than creating clear guidelines for users to follow.

This stuff could drive you mad. As I stated in the original article, use common sense. Do things that smell like good marketing. If you google your own search terms and 8 out of 10 of those sites are directories, then go and get listed. Make sure you don’t do daft old-school SEO like naming the business your main keyword. Simply, represent your business as best as possible: reviews, testimonials, clear descriptions, accreditations etc – you do good work, don’t be afraid to tell the world about it.

Maybe I am wrong and I would certainly love to get some feedback from John & Gary at Google if they believe this is bad advice, so I will ping them this article and see if we can get some clarity for the little people!

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Do you know the Key Advantages?

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Will I Possess Other Available Choices?

If youre unwilling on getting Forskolin for its constrained nootropic record, then look at speaking to your physician. Should you do require a CILTEP stack, it is essential that you explore the possible consequences on your overall health with someone whos informed about your health background.

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Naturally, you might offer your old combine internet and take advantage of the earnings to procure a new one. The good news is, you should use that cash in an Oakley electric outlet shop on the internet.

Should you choose to acquire cheap oakley sunglasses, keep in mind being aware the warrantee details and receipt that accompany the things. Minus the invoice, you will certainly be ineligible for guarantee insurance. It is usually less hazardous to handle real online retailers instead of individuals if you are planning to acquire a new match and so the guarantee and receipt might be firmly presented.

Silk Top Lace Wigs – If Checking Out or Acquiring 250 Density Lace Wigs, First and Foremost Explore This Instructive Company.

Basically Silk Top Lace Wigs are top quality hairpieces that can mimic hair growing from your scalp, making for the very real and natural looking style. They can be made through a thin lace since the base where individual hairs will be attached. Lace is left out right in front and round the perimeter. This is going to be taped or glued to the forehead and perimeter and that affords the appearance how the hair keeps growing from the scalp, providing to get a very natural look. There are “lace frontal pieces” and “lace closures” that are 36lacw lace pieces which can be used with other extension methods such as weaving, bonding/glue, or fusion.

The real difference involving the two is that 250 Density Lace Wigs are created for the head, so they get the lace that goes round the entire head and must even be attached to the nape of the neck. Lace front wigs are only linked to the front hairline and used with other extension methods as described before.

Today Lace Frontal Closure With Bundles aren’t only enjoyed by celebrities anymore. Dependant upon the quality and type of hair used (natural or synthetic hair) and the quality of the wig itself, you may get your very own lace front wig at a number of beauty supply stores and online. And they also ranges from anywhere to $200-$1000. Lace front wigs may be found in all hair textures, styles, lengths, and colors making your hairstyle possibilities infinite!

Dash Cam Reviews – Are You Currently Read Through the Most Current Customer Product Reviews.

With the ever-improving amount of folks on the road today, more and more mishaps take place. In the event you end up in an incident, owning an in-automobile video camera put in will safeguard you from wrongful blame when you’re not to blame. Nonetheless, that’s not really the only reason behind putting a dashboard digital camera in your automobile. There are several other benefits of possessing dash cam pro installed in our automobiles. Listed below I have listed a few of these pros.

Putting in a dash panel cam can prevent your insurance costs from soaring. Individuals have started using the movie from these digital cameras as being an independent observe to show who is to blame soon after incidents. You may now have rock sound proof any accident or some other accident should you need it. Today there are actually no insurance carriers that offer savings on monthly premiums for men and women that mount dash cams. Nevertheless, there is one particular business that special discounts monthly premiums for youthful new motorists that have them. This delivers me to another advantages on our checklist.

A business known as Us Household Insurance policy has started a Teenage Risk-free Motorist Plan where they give new young drivers a free smaller dash cam first year. Contained in the plan is car owner teaching and education and learning for helping them be better individuals. Your camera the firm provides information in and out of in the automobile if it detects swerving and sudden speed reduces or boosts. The recordings are then shipped to the traveling mentors by way of Wi-Fi in which they are able to class the teenager drivers over a weekly report greeting card. Mothers and fathers can evaluate the record each week by signing in and examining the videos and marks. By participating, young adults have a cmdswbs pct lower price on their costs. Consequently, not only are these digital cameras allowing reduced costs for adolescent individuals in addition they aid mothers and fathers keep close track of their children’s traveling. At the same time, producing our adolescents far better drivers and creating the streets far better to travel.

This is just like the reasoning associated with the insurance policy premiums. A dash camera safeguards you against fraudsters that deliberately have automobile accidents to extort dollars off their affected individuals. It is now this type of high incidence it now possesses its own nickname. This risky stunt is now called, the “crash for money” rip-off.

You will discover a large number of dash panel camera clips online. The reason being occurrences are normally trapped on adhesive tape. They’re normally the result of a person doing something that is lower than ethical. For example, probably the most popular dash camera video lessons reveals a guy that runs into the road and commences operating like he was struck by way of a vehicle. The amusing point regarding this even though, is that the vehicle got presently come to an entire quit prior to the man actually got in the street. You never know what would’ve taken place if there hadn’t been video evidence to demonstrate the man was faking? With the price vulnerable to lacking a single vs . the fee for the camera alone, some great benefits of possessing little dash cams installed are apparent.

Build Up Your Brand – Exactly Where Could I Obtain Extra Advice Relating to 15W Wireless Chargers.

There are actually hundreds of things from the typical property which need electrical energy or standard recharging – notebooks, mobile phone devices, pc tablets, audio players, electrical toothbrushes, shavers, kettles; their list goes on and on. Though all of these innovations are wonderful modern benefits that a lot of us couldn’t be without, the tangled mass of dusty cables that come with them can be quite unattractive and in many cases become a trip risk in case you are not mindful.The build up your brand can be a fantastic innovation which allows some of these devices to get recharged or operate without resorting to cables!

Researchers have realized that this electro-magnetic industry can used to exchange energy between two things, that are in shut closeness to one another, without making use of cords connecting both the. When a present goes using a typical wire, an electromagnetic area is produced around the cable. If the wire is curved right into a coil, the magnetic industry is amplified, and a greater area can be produced through a coil with more loops. Should you location an additional wire, near enough to the first one, the magnetic field can cause a existing in the second cable. In 15W Wireless Charger, when vitality is directed with the major transmission induction coil within the charging station, an alternating electro-magnetic area is generated, which then induces a present within the additional getting coil in the gadget that needs charging. Present within the supplementary coil can be used to cost the batteries from the product. Wireless charging you is therefore cprtmahw often called inductive asking

Because the primary coil and also the secondary coil do not possess to be connected to each other, it really is feasible for the electromagnetic field from a main coil inside a recharging product, so as to cause voltage in one or more totally different secondary coils. Consequently it really has been feasible for researchers to develop and make (and subsequently for consumers to now have the ability to buy) devices that can charge several product at once. It is actually therefore easy to obtain 10000mAh type C Port that permit you to fee a mobile phone, a video camera plus an MP3 player, all at the same time!

These are extremely simple to use and given that wifi asking devices are employed in the ways that are given through the maker, they are risk-free and do not pose any acknowledged likelihood of unsafe radiation.

Seo Service Los Angeles – Where Exactly Can I Get Further Advice Regarding Local Seo Los Angeles.

Affordable Los Angeles search engine marketing assistance in La may be the most effective way of creating your web existence a highly successful 1 simply by profitable the interest through the guests. Nonetheless search engine marketing is not really simply about optimizing your site, it’s also about allowing sales going on. This conversion method pertains to anytime website visitors become the buyers. All sites count on the end result they make it through website visitors. The better website visitors a site has, the higher its likelihood of getting really good conversion rates costs.

Search engine optimisation is definitely a logical progression. Numerous services have self confidence in totally inspecting the client’s web site just before doing any particular organizing. From the process, it experiences numerous procedures with the assistance of professional optimizers. A set of internet sites will not be a similar in their seems as well as strategy to buyer buy. For that reason, your site could need a totally personalized internet site that features. The experienced expert offers a very detailed knowledge in regards to the overall SEO site. Whether it be their very own acceptable los angeles seo firm or bundles, they can be quite possibly the most trustworthy folks.

Web site promotions ought to be performed for every single site in order to rank higher in search engines like google. An internet site advertising and marketing organization that offers will give you distinct marketing techniques like agsoelsan promotion, and write-up summits that can be of incredible assist for the web site. So, if you ever want to create your internet site among the best, ensure that you consist of good content in your site and take advantage of the methods mentioned previously. And also to make stuff simple, there are many various qualified agencies to pick from.

Michael Kors Outlet Australia – Uncover More When It Comes to Mk Australia.

Michael Kors Handbags are elegant and also popular. Because of their popularity some people attempt to sell fake products especially online. The great thing is that there are many of methods on ways to know if you are investing in a fake or genuine Handbag. Some of what you need to consider are:

The model number is located with the case back from the Handbag. If you have the Handbag, you ought to note the model number and compare it using the model number found on the paperwork that frequently accompanies the Handbag. As guideline both should match. Should they don’t match, you must return the Handbag on the seller.

The Mk Australia is normally featured about the Handbag. You need to carefully check out it and make certain that it’s genuine. You should look into the font in the letters and make sure that it’s consistent using the official brand logo.

The spacing in the letters must be even and the grade of the conclusion needs to be high. You need to ensure that we now have no warning signs of glue or gaps. If you have inconsistency from the spacing of mkbghnd letters, you should not think again-you ought to return the Michael Kors Outlet on the seller immediately.

Michael Kors products ordinarily have a guarantee of at least one year; therefore, you ought to ensure that the Handbag you acquire has got the warranty. Whether it doesn’t already have it, it needs to be fake and you should return it to the individual that sold it for your needs.

Michael Kors is a world known fashion designer born in 1959. He is most widely known for his work in American sportswear. He is commonly known for his people clothing lines, and sweetness products, handbags, watches, fragrances, and home collections.

Kors began his fashion career at the age of 19 and that he has won many awards for example the 1983 DuPont’s First American Original Award. He also won the Elle/Cadillac Mk Bags for excellence in 1995.

They have stores in numerous parts on the planet. As an example, they have stores in New York City, California, Beverly Hills, Hong Kong, United Arab Emirates and Dubai.

Microsoft Word – Get the Full Story Concerning Office Downloads.

The Microsoft Office free download is among the most useful trial offers on the Microsoft Word. Designed for an entire sixty days, it allows you to test drive all Microsoft’s flagship products including Word, PowerPoint, Outlook, and Excel 2007. Additionally, it permits you to explore every one of these programs at simply no cost. If you are looking for productivity software for your own home or office, this could be precisely the solution you are looking for.

Lots of people have used Microsoft Word at some point in their lives. It’s been used for a couple of decades now. They understand they could apply it creating sharp, professional looking documents. At the same time, many are less sure how to make use of other popular Microsoft programs. As an illustration, small business owners can use Outlook to organize each of their calendar and make contact with information. Excel can make easy-to-use spreadsheets for schedules and budgeting. PowerPoint then brings all this together with amazing graphic presentations.

The great thing about Office Download is it permits you to harness the potency of all these great programs together in one package. You may seamlessly switch between e-mails and documents, import and export information, and share all this with other people. Microsoft Office also brings you into the modern age. It lets you write and wodmspr blogs and offers online privacy security unmatched anywhere.

The Microsoft Office 2007 can be obtained to get a free, sixty day trial download. It offers fourteen standard Office programs – from Access to Word. The download is simple. It only requires activation with a valid Windows operating-system. After sixty days the application still works, but you lose the cabability to create or modify any documents. At this moment you have to purchase the full version. Depending on the suite you select, this can cost anywhere between $150-$500 US dollars.

A Office Professional is accessible for Mac users. Microsoft officers a thirty day trial of Microsoft Office 2008, but only for Macs. The 2008 version is similar to the 2007 edition. A similar conditions apply because the sixty day trial. Both downloads are offered at Microsoft’s website.

Internet Marketing in Medford Oregon – Learn More Regarding Medford Oregon Marketing.

Internet or multi-level marketing or what is popularly known as multi level marketing will get you to the peak in the game with both wealth and amazing success. This is possible if you can to deal with it correctly. And this means you need to be well prepared before getting into this type of strategy. This can either make or break you. Failure to learn the significance of following every aspect can lead to business breakdown.

There is no secret in discovering medford seo. In order to take a plunge and try your fortune in marketing, you have to know exactly how the process works. From that point it will be easy to formulate your very own strategy. A number of people worldwide already had their very own achievement. Success stories are purely consequence of perseverance around the following processes:

Recruitment This is basically the phase once you look for those who can promote your products without difficulties. This can be like building an inverted pyramid and is also the cornerstone in the Web marketing model. The individual you brought to this program will even search for interested people who will join you. This really is such as an ongoing system.

Generation of Lead Features Using the economic issues that everybody is facing at the moment, people always choose a reason why they must take full advantage of a product or service. This is the reason why it is crucial that the item you might be offering has excellent features which will make it marketable to the public. If you will find no leads, you will find no sales.

Building Relationship For a mlm to achieve success, there must be an excellent relationship among the people employed in the company. If levels of competition are present, it has to not mdfrsoe the link between you and many more inside the company.

Sales conversion Along with the Internet marketing recruitment, sales conversion is likewise essential because this is the center of your enterprise. Goals are connected to converted sales. More sales would mean more revenue for you and the company. It might be harder so that you can search for a down line if you find lesser sales conversion.

Ongoing Consumption The marketing business would certainly flourish if there will be continuous sales. Combined with the every sales conversion, it will be possible to recruit another individual that will promote your offer and then sell it. If you find ongoing product consumption, you will have more profit.

Credibility and reliability of both product and technique is needed for the Internet marketing success. For those who have a great product and an effective Online marketing system, there is not any reason behind your small business to never be as much as snuff. The trick is only to have sufficient effort combined with the right point of view. You simply need to stay focused on the goals. With the right wind, you sail will absolutely make the boat land its destination.

Natural Breast Enhancement Pills That Work – Examine the Numerous Wellbeing Features of Breast Enlargement Capsules.

Nowadays, a great deal of natural breast enlargement tablets are presented and distributed on the net, on television,as well as on women’s magazines.

Most of these health supplements specifically target women’s insecurities with regards to their breasts, particularly soon after having a baby, slimming down, and having their implants taken away. Numerous ladies today would rather look into choice indicates, particularly those which do not need surgery methods.

Many are lured to experience these health supplements, even though most will not understand that there can be little or no proof concerning the safety from the breast enhancement capsules distributed. Customers are encouraged to authenticate the claims of your selected nutritional supplement together with the Food items And Drug Administration, to find out the strength and safety for each merchandise.

According to a written report in the log in the United states Culture of Cosmetic Surgeons, breast enlargement supplements might not exactly work and could have severe side effects, specially when combined with other prescription drugs. No less than 20 to 30 distinct natural breast enlargement nutritional supplements are marketed on the Internet, Television, and in publications, however that doesn’t suggest they job efficiently, as outlined by a report on security and effectiveness that lately appeared inside the society’s journal, Plastic-type material and Reconstructive Surgical procedures.

“Breast-boosting holistic merchandise are getting to be a worthwhile market in recent times because of the ‘guaranteed’ safety and low priced in contrast to surgical procedures,” contributes articles they. Even so, these ensures are not depending on any long term, randomized numerous studies,” the record contributes.

Because breast enhancing pills are offered as health supplements, they are not susceptible to in-level checks by the Food and drug administration. Lots of the commercially-readily available pills’ organic elements simply have anecdotes and brief-word, limited studies to aid their enhancement claims, remarks the statement.

The herbal treatments might also have unwanted effects, particularly when used along with other medicines, cautions research workers. As an example, the record points says black colored cohosh might badly communicate with anticancer medicines such as tamoxifen, and therefore chaste-plant berry may interfere with the potency of birth manage supplements, thereby which makes them both less effective.

One more herbal, fenugreek, may well meddle with diabetes medicines and medications that are designed to restrain clotting, says researchers. In addition they warn the energetic substances of your herbal dong quai bobrenpll be related to many forms of cancer. Other herbal remedies utilized in breast enlargement capsules incorporate saw palmetto, kava, fennel seeds, damiana, dandelion, wild yam, and endowed thistle.

“Just like any herbal medicines, unwanted effects and drug relationships stay to become set up,” brings the investigation. “People who decide to use these supplements need to be aware organic medicines usually are not without possible undesirable side effects, specially when they are taken jointly with other medications.”

All-natural breast enhancement tablets nonetheless, based on well being experts and professionals, could theoretically try to enhance chest dimension, considering that a number of them contain holistic ingredients which are recognized to contain and have estrogen-like results on the human body. Using arrival handle tablets is often believed to briefly increase bust sizing just like as estrogen leads to fluid maintenance inside the boobies, and could have a beneficial, natural influence on chest tissue.