Thinking of starting a blog? Blogging is an excellent thing to get involved with and can cause all sorts of great opportunities. But before you dive right in, it’s worth firstly taking a step back and contemplating a couple of essential things.
Listen up. Starting your blog is fairly easy, but getting it right is a lot more difficult and there are lots of decisions to create on the way. Listed below are 12 things you have to know even before you set up a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the best choice for how do i start a blog. Will you create a WordPress blog, or would a platform like Blogger suffice? Have you considered such as SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the best choice.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and power over anything you do. There are many themes and plugins for WordPress, while it’s also great to know that nobody comes along one day and take down your blog since it ‘breaks’ some type of rule. That’s a large trouble with many platforms!
Once you have installed WordPress (it’s free and the majority of hosts permit you to set it up with only a couple of clicks), it is possible to essentially do whatever you decide to like. You’ll need to spend a certain amount of cash on hosting and a domain name, but those might be acquired pretty cheaply.
2. Build a Brand
To create an excellent blog and stick out within the crowd, you should work to create a distinctive brand. This simply means select a very specific niche and attempting to create a brand that truly talks to your audience.
Exactly what makes a brand?
Well, it requires many different stuff like the name, logo, visual imagery, the tone/personality of your own writing, the person experience, and the like. Think about great bloggers like Seth Godin. You generally understand specifically what you’re getting if you visit his blog – and that’s what you must do, too.
To achieve success, you need to stand out from the group and call your audience. What’s your niche? What do you want to be referred to as? What’s the personality of the blog gonna be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You might have the most effective looking blog on earth, however it doesn’t matter a jot if the content is crap!
To have success while keeping people returning for more (that is surely what every blogger wants), your site content needs to be good quality and deliver on precisely what you’ve promised.
Make sure each post is well researched and it has a definite point. Help it become interesting to read by injecting a little bit of your personal personality into each post – or tell stories to bring it alive.
Remember: content articles are king, so be sure it’s as good as it possibly can be!
4. Blog Regularly
Blogging regularly is actually important. If you need how to start a blog free to obtain any type of impact, you only cannot go weeks or months without creating a post!
When you set up your website, it’s easy to start with great intentions and boast about how you’re going to make a fresh post six times every week. But unless you’re superman/woman, to be honest that adhering to a schedule like this is totally unrealistic.
To offer yourself the ideal probability of success, be sensible about how exactly often you’re planning to post and set up a schedule in order to meet that goal. You should prepare your articles in advance then work with a post scheduler to share it in your blog on the given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger part of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Make certain every single post you will be making contains some form of visual content. It really helps to bring your website alive and will greatly increase the quantity of people that click to your blog – especially from social networking.
Not just a graphic designer whizz kid? Don’t worry! Something like Canva costs nothing and super user friendly, or you may outsource it to your design professional.
6. Connect With Other Bloggers
It’s easy to see other blogs as competitors, however, you should actually look at them as your friends. Experience tells me that the success often depends on connecting with some other bloggers and making yourself proven to the important thing players inside your niche.
Reply to their blogs and take part in the conversation. Share their posts on social networking. Build a relationship using them and get on their own radar! Trust me, it’ll really help your odds of success.
7. You MUST Build an Email List
Imagine having the capacity to send 500 individuals to your brand new blog post in a matter of minutes, or having the opportunity to instantly send targeted traffic to a proposal you’re promoting as an affiliate.
Once you have an email list, you will find the ability to do all this and a lot more!
You’ve probably heard the expression “the money is incorporated in the list” – and I can absolutely and categorically explain how it’s the honest truth. If you’re starting a brand new blog, be sure to begin to build a message list from day one.
8. Spending money on Advertising
There are several great free techniques for getting targeted traffic to your website. It is possible to work towards SEO and obtain traffic from Google. You may write guest posts for other blogs, or use social networking to talk about relevant content and have new followers.
But while free methods are fantastic, it’s also worth considering paid methods like Facebook advertising. Should you do it right, you may achieve your goals faster and quickly reach out to new people.
Anything of warning: Don’t throw a lot of money with the wall and hope it sticks! Set a tiny budget (e.g. $20) and test the water to ascertain if it works.
9. Responsive Design is a MUST
The days are gone when the majority of people browsed the internet on his or her computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to put together a whole new blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on smart phones! It’ll make the viewing experience a lot better to your visitors, and it has certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When starting a blog, it’s essential for taking security seriously. Blogs are at risk of hackers as well as other online threats, so it’s absolutely vital to take steps to safeguard your website as much as possible. Trust me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain from the arse!
Firstly, ensure your blog site and plugins are usually updated and running the latest versions. This can include the WordPress installation, your theme and every plugin.
Secondly, be sure to install a basic WordPress security plugin to aid guard against common threats and obtain alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You have to Take Into Consideration SEO
Where will you go if you’re looking for information? Generally, the reply is Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you want to get visitors from Google, you need to think about Search Engine Optimisation (SEO). I could write a whole book about this subject, for the time being you just need to get the 30deyypky right.
Base each article around a particular keyword – and ensure to add that keyword a couple of times within the post. Don’t go crazy!
Additionally, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool which gives you the cabability to optimize your blog site quickly and easily.
12. Blogging is Hard Work
Finally, it’s essential to understand that blogging is difficult work.
Many people dream of setting up how to create a blog for free and achieving instant overnight success, but the truth is that it’s bloody effort and requires consistent effort over years and years. If you’re happy to position the effort it, it’s definitely worth it though and literally has the power to change your life.